Monday, September 22, 2008

Adding google analytics to your wordpress

Good day again..

Adding google analytics to your wordpress

Today, I will move to setting up the wordpress on your website, it is mostly very easy to most of the webhosting, or if you are using wordpress.com blog or blogger.com blog. 

From my experience, it is easy to edit blogger.com blog account to set up google analytics and i will not go into details (you can edit the html and insert the google analytics codes and you are done). However, my main focus is to earn money by using wordpress. I am actually using blogger.com to mirror all my postings there as a backup as well... So, I will sometimes include the use of blogger as well.

What is wordpress?

The website you are looking at now, http://infomm.com is created with entirely wordpress materials. It is important to register as a user at www.wordpress.com to get an account active. More information related to having an account at wordpress will be revealed later.

Most hosting services (PHP hosting) will have wordpress auto-installer, commonly known as Fantastico installer, with Fantastico installer, you can install wordpress blog in a couple of minutes. 

Otherwise, if you would like to install manually, you will have to visit www.wordpress.com and download the zip or tar ball file, manually install on your server.

What is google analytics?

Google analytics are tools that you can basically find out what's going on with your website, it is a free service and fantastic stats you can learn for your website.  I will quote a bit from google.com's explanation. 

"Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns

In order to sign up an account, you just create/need one with your Gmail address, Google Analytics and you are ready for one.

How much does Google Analytics cost?

It costs absolutely FREE, Yes, It is free, But this FREE service offers a great source of web-stats you will ever experience to gather information about your website. Moreover, if you are generating money from AdSense or promoting your website as AdWords, you will also need to know how it works. Formally, as of today, AdWords advertising campaign has built-in Google Analytics.

Now, you got google analytics ready. It's time to add wordpress plug-in into your wordpress.

Acquiring Google Analytics plug-in for Wordpress

First download the file and read the instruction here.

This section describes how to install the plugin and get it working.

  1. Delete any existing gapp folder from the /wp-content/plugins/ directory
  2. Upload gapp folder to the /wp-content/plugins/ directory
  3. Activate the plugin through the 'Plugins' menu in WordPress
  4. Go to the options panel under the 'Plugins' menu and add your Analytics account number and set the settings you want.
To obtai Analytics account number, you just create one profile in Google Analytics and Google will generate a code, for example, U-1234567-8, you just insert the code in plugins option of wordpress.
There, you are good to trackeverything about your website.. 

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